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Split Test Landing Pages
You worked hard to get your visitors to click on that link. In order to make sure they like what they see when they get there, split test landing pages. Split testing is a marketing tool used to test different options among potential customers to see which ones yield the best results. You can actually split test every part of your marketing campaign, but the focus of this article will be how to split test landing pages.
If your visitor has to scroll down to find the “buy now” button, they may not bother. Colors, or color combinations put some off. Graphics may work better than text. The point is, test it all and keep testing it until you find the perfect combination for your landing page. Then if you think of something else that might work better, test again. Never get complacent. Keep testing.
To split test landing pages, you need to decide what method and what tools, if any, to use. You can choose from one of three split testing methods; AB, multilevel, or multivariate. The simplest and most often used is the AB method, and that is the method used here to explain how split testing works. There are many split testing tools available over the internet, some cost more than others, and undoubtedly, some perform better than others do. Do your homework, before you purchase any split testing tools, but Verster and Google web site optimizer have options that will help you split test landing pages.
Once you have your tools and method ready, you need to decide what to test. There are many aspects that can be tested, some of which have been mentioned above. The smallest change can produce the biggest dividends, so do not overlook any possibility. However, do not try to test more than one change at a time, or you will not know which one caused the conversion rate increase.
To split test landing pages using the AB method, you will need to create two variations of your landing page: Page A and Page B. You could actually keep the page you have and create one variation and test them against each other. Anyway, you then need to them up to alternate between visitors. For a fifty-fifty split, visitor one will see page A, visitor two, page B, visitor three; page A, and so on until the test is complete.
Whichever page gives you the highest yield becomes your winner. You can retest it against another option for that same aspect, or keep that one and test another aspect, and that, in a nutshell is how to split test landing pages.
Split tests can help you produce the optimum marketing campaign, so be sure to test every part of your business to make sure you have created a powerful, profitable system. Regardless of the methods or tools you use, a decision to split test landing pages for your business is a decision that will lead to increased conversion rates, increased sales, and ultimately increased profits.
You worked hard to get your visitors to click on that link. In order to make sure they like what they see when they get there, split test landing pages. Split testing is a marketing tool used to test different options among potential customers to see which ones yield the best results. You can actually split test every part of your marketing campaign, but the focus of this article will be how to split test landing pages.
If your visitor has to scroll down to find the “buy now” button, they may not bother. Colors, or color combinations put some off. Graphics may work better than text. The point is, test it all and keep testing it until you find the perfect combination for your landing page. Then if you think of something else that might work better, test again. Never get complacent. Keep testing.
To split test landing pages, you need to decide what method and what tools, if any, to use. You can choose from one of three split testing methods; AB, multilevel, or multivariate. The simplest and most often used is the AB method, and that is the method used here to explain how split testing works. There are many split testing tools available over the internet, some cost more than others, and undoubtedly, some perform better than others do. Do your homework, before you purchase any split testing tools, but Verster and Google web site optimizer have options that will help you split test landing pages.
Once you have your tools and method ready, you need to decide what to test. There are many aspects that can be tested, some of which have been mentioned above. The smallest change can produce the biggest dividends, so do not overlook any possibility. However, do not try to test more than one change at a time, or you will not know which one caused the conversion rate increase.
To split test landing pages using the AB method, you will need to create two variations of your landing page: Page A and Page B. You could actually keep the page you have and create one variation and test them against each other. Anyway, you then need to them up to alternate between visitors. For a fifty-fifty split, visitor one will see page A, visitor two, page B, visitor three; page A, and so on until the test is complete.
Whichever page gives you the highest yield becomes your winner. You can retest it against another option for that same aspect, or keep that one and test another aspect, and that, in a nutshell is how to split test landing pages.
Split tests can help you produce the optimum marketing campaign, so be sure to test every part of your business to make sure you have created a powerful, profitable system. Regardless of the methods or tools you use, a decision to split test landing pages for your business is a decision that will lead to increased conversion rates, increased sales, and ultimately increased profits.
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